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Marketing teams for Just Egg are prepped to hand out 100,000 mini breakfast sandwiches this weekend—working around the clock if need be—at the Bonnaroo music festival near Nashville, Tenn.

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

Good Catch Trolled Subway by Giving Away Fake-Seafood Sandwiches Outside Its Restaurants

Alpha Foods Puts a Spotlight on ‘Chickenflation’ by Cutting Prices on Its Meatless Chik’n

Impossible and Yelp Bring Plant-Based Breakfast Sausage to America’s Top 30 Diners

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Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

For Travel Brands, Customer Loyalty Is Up for Grabs

TikTok Strategies Your Brand Needs to Master

By Kate Kenner Archibald, CMO, Dash Hudson

The Evolving Conversation on Health and Wellness

Adweek is the leading source of news and insight serving the brand marketing ecosystem.